When I first took a look at AiNSEL it was not what I expected; their website was filled with emojis and honest fun, tongue in cheek wording, real photos of people and even Barbie? AiNSEL was launched by a group of millennial girls with a strong focus in their believe of self love, individuality, and lots of fun. They have put emphasis on the fact that everyone is different and that is how it should be and it should all be celebrated.
Their products have been produced through inspiration from top make up artists, beauty bloggers and make up scientists, all to best produce safe ethical make-up in their London based lab. Something that really warmed my heart is that they support The Shine Project, a charity that fights insecurity and the sad truth that so many girls think they are not beautiful and even hate their bodies.
I have fought my entire life with this and can really relate! So to hear that this charity is being supported through AiNSEL products is so amazing. The charity is such a great platform for these girls to find support and friendship and learn that they in fact are valuable, beautiful and important.
So not only do AiNSEL support a great charity their products are also beautifully created. All cruelty free, gluten free and created with food grade pigments. They contain no parabens or synthetic preservatives as well as no talc, lanolin or silicones and thanks to this you will have a lovely nourishing rich lipstick.
So let’s step in to the world of AiNSEL products shall we? I received the hand-crafted lipstick in the shade Costume, a dark plum with violet undertones in a matte texture. It is deeply pigmented and even though it is a matte texture my lips never felt dry. I also received the very interesting Slip Dress, which is a translucent white shade, and my first thought was, “wait what?” but this is how it works; if you apply it underneath another shade it will lighten it up slightly, and if you wear it on top of another shade it will add iridescence. So I basically got three shades in one!
I will have some great fun playing around with this and perfecting my pout. Head over to AiNSEL’s Lip Wardrobe and find your perfect shade, you have 16 to choose from, so have fun!