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Infuse My. Colour Haircare

by Lis-Marie Liden

Hair, oh sweet Scandinavian hair. I often find myself explaining how my hair works – it sounds strange, but I am a kind of a chameleon when it comes to my blonde locks. This is how those tricky tresses fared with Infuse My. Colour Shampoo…

If I’m blessed with enough sunlight, my hair keeps blonde quite nicely, but if I’m not then it turns into something terrible (well, maybe not terrible, but a colour I don’t approve of!) so here in the UK I treat myself to a bit of highlight treatment every 4 months or so.

Sometimes I find that it looks a little too yellow in the tone, it is always hard to get it right. I have tried many silver shampoos and several neutralisers without really feeling that they are doing anything for me. So when I was asked to trial the Infuse My. Colour Shampoo, I was more than happy to see what it would do.

I received the Platinum version, which is a dark purple coloured solution – this is quite common with these types of shampoos. My hair is just below shoulder length and it took me a while to get the amount of shampoo right to feel like I really covered all my hair, but after getting the hang of it I must say the gradual result is wonderful. My favourite part is the Infuse My. Colour Treat Conditioner which works like a sealant after-care. It’s is infused with Neroli extract, tangerine butter and sunflower seed and smells absolutely divine!

The fun part with the Infuse My. Colour shampoos is that you can, depending on how regularly you use them, turn your hair some stunning shades. For instance, you could use the Ruby colour in two ways: either use it to maintain the brightness of your red hair colour or, if you’re blonde like myself, you could use it to create a pink tone to your hair. Fun!I tried my Platinum on a fairly intense regular basis to begin with and this is when I learned just how effective it is. It neutralised every single strand of yellowness in my hair and I loved it. Definitely a new favourite.

As I have mentioned on several occasions, I like products that are organic and cruelty free; it just feels better and I can tell that my hair does so much better with it. Infuse My. Colour is completely cruelty free and vegan with 0% sulphates, silicone and parabens.

The power duo behind this product is Rob Forgione and Denis Kovalyov, both skilled hairdressers known all over the world, specialising in colour but also educating others in the world of hairdressing with careers and vast experience over 20 years.

The name My. Haircare, where you can find Infuse My. Colour, comes from that moment when you sit in that salon chair and you’re having a conversation with your hairdresser about ‘my style’ or ‘my colour’, emphasising the personal approach that the products have. The wonderful bonus to this is that the product is affordable too; Rob and Denis are highlighting the fact that something good and luxurious doesn’t necessarily have to come at a hefty price.

Make your hair Yours, keep your colour refreshed (I absolutely love the result!), and all without costing you an arm and a leg.

Find out more about My. Haircare and Infuse My. Colour Shampoo online.

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